About Us

Where Music Meets Fashion

Winners Circle Merchandise, the official merchandising arm of Winners Circle Entertainment, amplifies the essence of Brooklyn's music scene through a dynamic collection of t-shirts, hoodies, hats, and more. Founded in 2019 by rappers Sheff G and Sleepy Hallow with collaborators Eli Fross, Jay Bezzy, and producer Great John, our merchandise celebrates the label's artists and resonates with fans of Brooklyn drill music. Shop online or in select stores to own a piece of our urban culture.